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Mia Freedman & Nat Harvey: Sex toys, Super, and Strife

Tue Sep 24 2024

Ody's Digest

Mia Friedman, the founder of Mamma Mia, and her CEO, Nat Harvey, joined Brent and Adam on Black T-Shirts to discuss their media brand and its unique approach to content creation. Mamma Mia is a women's media company with a core purpose to make the world a better place for women and girls. Their content is built around heart, help, and humor, and they strive to walk in the shoes of their audience. Mia shared her experience as the youngest editor of Cosmopolitan and how she knew what to do with the brand despite initial imposter syndrome. She also discussed the importance of diversity in teams and the need to empower them to create content. Nat talked about her obsession with super and how she's always checking her super account every day. They also touched on the importance of having a clear brand voice and the CEO-creative dynamic. Mamma Mia has been successful in attracting and retaining talent by offering opportunities to build things and have an impact. The conversation concluded with Mia's creative philosophy summarized on a black T-shirt: "Walk in her shoes.

Clip (1/43): Mia Freedman & Nat Harvey: Sex toys, Super, and Strife
# 1 ClipModel Marketing ROI with Mutinex: Your Purposeful Decision Maker34 secs
# 2 ClipMia Friedman and Nat Harvey on Avoiding Paparazzi Economy and Being Creative Publishers06 min 12 secs
# 3 ClipThe Older I Get, the More I Doubt: Imposter Syndrome at Mid-Career40 secs
# 4 ClipPat Ingram's Unexpected Offer: From Cosmo to My Passion, Clio56 secs
# 5 ClipLeaving Magazines for the Digital Age: The Internet Wasn't a Fad57 secs
# 6 ClipThe Power and Loyalty of Mamma Mia Brands: House of Brands vs. Branded House01 min 35 secs
# 7 ClipPurpose-Led Women's Media: Heart, Help, and Humor at Mamamia47 secs
# 8 ClipDiscovering Authentic Purpose: From Cosmopolitan to Radiating Change02 min 21 secs
# 9 ClipUnderstanding and Empowering Our Audience: A Core Value at Mamma Mia03 min 25 secs
# 10 ClipAudience Feedback and Clear Voice: Mamma Mia's Unique Approach to Publishing01 min 06 secs
# 11 ClipUnderstanding Audience Preferences: Authenticity Over Sensationalism52 secs
# 12 ClipMark Ritson on Purpose-Driven Brands: Engaging Audience for Long-Term Success01 min 28 secs
# 13 ClipMamma Mia: Choosing Values Over Paparazzi Economy and Advertisers01 min 35 secs
# 14 ClipNot Judging: Our Stance on Maccas, Weight Watchers, and Wagering Ads01 min 12 secs
# 15 ClipFiltering Mining Messages: Talent's Role and Audience Feedback01 min 06 secs
# 16 ClipMia Friedman's Controversial Digital Presence: Two-Way Conversations and Marketing Decisions02 min 03 secs
# 17 ClipMedia's Flattened Intent: A Personal Reflection on Live TV, ADHD, and Cancellation02 min 54 secs
# 18 ClipThe Importance of Brands Having a Strong Point of View29 secs
# 19 ClipThe Cost of Strong Opinions: Shifting Away from Pylon Culture in Social Media01 min 12 secs
# 20 ClipSocial Media's Performative Cruelty and Virtue Signaling: Beyond Backlash Stories01 min 02 secs
# 21 ClipGenerating Ideas and Content: Maximizing Your Creative Process30 secs
# 22 ClipDiversifying Content Creation: The Need for a Diverse Team of 70+ Content Creators47 secs
# 23 ClipEmpowering Content Creators: A Successful Dating Night at Swans Games01 min 39 secs
# 24 ClipEmbracing Constant Feedback and Imperfection in Content Creation01 min 23 secs
# 25 ClipCreating Content Amidst Perfectionism: The Birth of Strife01 min 10 secs
# 26 ClipFrom Memoirs to Podcasting: A Change in Writing Preferences51 secs
# 27 ClipSon's Warning Saves Father from Fire While Writing36 secs
# 28 ClipSeven-Year Journey of Turning Personal Experience into a TV Show with Bruna Papandrea01 min 29 secs
# 29 ClipHiring Talented Writers and a Showrunner: The Importance of Clear Creative Leadership.01 min 09 secs
# 30 ClipBeing a Spectator in a Big Team Project: Relieved to Find the Big Dog in Charge03 min 38 secs
# 31 ClipWomen's Experiences with Online Abuse: Seeking Constructive Feedback43 secs
# 32 ClipActress Discusses 'Mamma Mia' Inspiration and Gender Appeal02 min 23 secs
# 33 ClipMen's Engagement with Women's Media: Insights from Apple News and Podcasts02 min 14 secs
# 34 ClipEvaluating Content Investments: A Collaborative Discussion on Worthy Pillars and Platforms.53 secs
# 35 ClipCo-Owner CEO's Balcony-Dance Floor Ethos: Making Content, Building Audience, Rolling Sleeves Up02 min 26 secs
# 36 ClipDiscussing Sex Toys and Subscription Services for Female Pleasure at Our Company45 secs
# 37 ClipMum and Mia: Bridging Gaps with Permission to Discuss Taboo Topics and Win Awards01 min 38 secs
# 38 ClipMamma Mia's Growing Audience and Influence: A Powerful Partnership Opportunity01 min 32 secs
# 39 ClipNew Leadership Hires Strengthening Our Team: Nat as CEO, Sarah as CCO46 secs
# 40 ClipBand's Executive Team: Maintaining Bench Strength and Talent30 secs
# 41 ClipCEO's Creative Approach: "Walk in Her Shoes" and Keep Innovating02 min 00 secs
# 42 ClipMia's Creative Empowerment: Tight Control and Team Dynamics in Mamma Mia02 min 22 secs
# 43 ClipMonetizing Wellness: Sex Toys and MR Beast's Innovative Approach01 min 04 secs

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