3.5x More Effective: Audio Ads with Statistical Data

In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building.



The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women."

Susan Credle - Creative Space & Brand Characters

Black T-Shirts

Interview with Susan Creedle: Mastering Creative Leadership in Advertising

Little Cottage on Spring Island Nature Preserve

Creative Advisor's Quest for Inspiring Workspaces in Merging Holding Companies

Empowering Creatives: The Importance of Protecting Unconventional Ideas

Empowering Creatives: The Importance of Presentation Skills

Assessing Talent Impact: Agency vs Client

Leveraging Talent for Success: Delegate for a Better Career

Systematizing Creativity: A Generous Approach to Agency Success

Balancing Talent: Prioritizing Strategic Brilliance Over Awards

Navigating Marketing Challenges with Mutant X: A SaaS Solution

The Origin of M&M Characters: A Cultural Phenomenon

Creating Brand Characters: A Deep Dive into Archetypes

Revisiting Timeless: Eminem's First Ad in Pub Test

Introducing Blue M&M: Jerry Graff's Postmodern Campaign

CGI Characters' Believable Realism in Mars Ad Campaign

Flawed Characters and Creative Accidents: The M&M Origin Story

M&M's Characters: Timeless Advertising Personality

Distinctive Assets: The Saffron of Marketing

Refreshing Distinctive Assets for Enduring Creativity

Fast, Fluid, and Co-Created: The Advantages of Digital Research

The Modern Visionary: Navigating Creative Challenges in Fragmented Media

Purpose-Driven Marketing: Defining M&M's Brand Personality

M&Ms as Jester: Lifting Spirits in an Intelligent, Witty Manner

Never Finished: Embrace the Continuous Creative Journey

Personalized "Never Finished" T-Shirt from FCB on the Way

Brands Mean Business: A Creative Approach to Building

Mutant X: Growth Co-Pilot for Marketers

In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity.



Chris breaks down how AI is reshaping the creative workflow, why the neighbourhoods we grow up in leave fingerprints on our art, and what “authenticity” actually means in a world where anyone can make anything. 

From early influences to the tension between tradition and technology, this episode dives into the messy, exciting intersection of culture, identity, and new tools redefining modern storytelling.

Chris Yee: Eastwood & AI - Live at SXSW Sydney

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks.

The Great Unlearning: Live From The B&T Breakfast

Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session.

Going Rouge & Chicken Handbags: Live At Mumbrella 360

This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA. 

Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons.

Sam Rowlands: Killer Stats and Pink Chips

In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands.

Luke & John McKelvey: Celebrity Culture and Ocean Views

Susan Credle, a renowned advertising creative, shared her experiences and insights on the Black T-Shirts podcast. She discussed her career, including her work on the iconic M&M's campaign, and offered advice for aspiring creatives. Credle emphasized the importance of understanding a brand's purpose, building a creative system, and fostering a culture of generosity. She also touched on the challenges facing creatives today, such as the impact of AI and fragmented media. Throughout the interview, Credle demonstrated her ability to think deeply about creative concepts and her commitment to building enduring brands.

Susan Credle - Creative Space & Brand Characters

Ody's Digest

Other Episodes

Search across 10K+ podcasts,2M+ episodes, and 50M+ clips