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Gifting: Your Marketing Secret Weapon

Thu Dec 19 2024

Ody's Digest

**Summary**: Chris Rudegrab, co-founder and co-CEO of Sendoso, shares how his company is revolutionizing corporate gifting and direct mail, offering a global platform that integrates with businesses' tech stacks to send personalized gifts and mailers at scale. With a unique approach that combines software, data, and a global marketplace, Sendoso is helping companies boost their marketing ROI by up to 59 times compared to advertising and 20 times more than LinkedIn marketing. The platform's success lies in its ability to personalize gifts based on individual interests, signals, or actions, creating a psychological reciprocity that encourages engagement. By leveraging AI and data, Sendoso suggests the right gifts and messages for each recipient, making gifting a strategic and consistent part of businesses' marketing and sales strategies. Despite the challenges posed by COVID-19, Sendoso thrived by quickly adapting and offering address confirmation services, further solidifying its position as a vital tool for businesses looking to engage with their clients in a meaningful way.

Clip (1/35): Gifting: Your Marketing Secret Weapon
# 1 Clip59x ROI Marketing Method: Sendoso's Chris Rudegrab Shares Legal, Relationship-Building Strategy01 min 23 secs
# 2 ClipSendoso: Global Corporate Gifting Platform Integrating Tech and Personalized Mailers01 min 29 secs
# 3 ClipGlobal Gifting Platform: Localized Products and Custom Solutions56 secs
# 4 ClipPersonalizing Business Gifts with Sendoso: Not Just for Contract Winners43 secs
# 5 ClipThree Ways of Personalized Gifting: Individual Interests, Signals, and Actions01 min 36 secs
# 6 ClipPotential Perception Issues with Procurement Gifts29 secs
# 7 ClipCentralizing and Regulating Gift-Giving: Compliance and Timing in Software Solutions01 min 33 secs
# 8 ClipManaging Fulfillment of Promotional Items: Video Boxes or Branded USB Sticks?28 secs
# 9 ClipEnd-to-End Marketing Solution: Printing, Automation, and On-Demand Kits36 secs
# 10 ClipWinning with Everyday AI: Join Jordan Wilson's Podcast36 secs
# 11 ClipCreating Global Consistency in Organizational Gifting: Chris' Value Proposition30 secs
# 12 ClipModernizing Direct Mail and Gifting: A Transparent, Data-Driven Approach01 min 23 secs
# 13 ClipCustomized Corporate Gifts: Recognition Beyond Monetary Value58 secs
# 14 ClipCreative Outreach Ideas: Empty Bottles, Donuts, and Innovative Invites39 secs
# 15 ClipSendoso's Chris Rudiger: Navigating Business Growth Amidst COVID-1933 secs
# 16 ClipFrom Office to Home: How Sendoso Scaled During COVID with Email Address Confirmation01 min 42 secs
# 17 ClipBuilding Sendoso as a Global Brand: Chris's 8-Year Journey39 secs
# 18 ClipSolving Big Business Problems with Easier Direct Mail and Gifting Solutions58 secs
# 19 ClipBuilding Global Thought Leadership: Early Content Creation, Community Engagement, and Internal Adoption01 min 19 secs
# 20 ClipShift from Sales to Marketing: Gifting and Direct Mail for Marketing Leadership and Account Management01 min 03 secs
# 21 ClipMarketing Team's Role in Managing Corporate Sales and Global Programs44 secs
# 22 ClipA Versatile Tool for Engaging Prospects and Customers - Ideal for Small to Large Businesses25 secs
# 23 ClipAffordable Client Gifting for SMEs: A Significant Part of Your Business?30 secs
# 24 ClipLeveraging Buying Power for Discounts: How SMBs Benefit from Economies of Scale45 secs
# 25 ClipDiscussing Sendoso's Economies of Scale and Gifting Education28 secs
# 26 ClipMaximizing Attention: Why Sendoso's Offline Gifting and Direct Mail Solution Excels01 min 11 secs
# 27 ClipRecommendation Engines for Consistent Gifting: Overcoming Challenges37 secs
# 28 ClipUnlocking IT Spend with Creative Gifting: Trends and Recommendations01 min 29 secs
# 29 ClipPersonalized Gifts: Drinkware, Socks, & Holiday-Themed Items for Unique Celebrations01 min 17 secs
# 30 ClipLessons from Sendoso: A Marketing Story of Success and Detours43 secs
# 31 ClipLessons in Naming: From Engagement Delivery to Direct Mail and Gifting Platform01 min 29 secs
# 32 ClipThe Power of Networking: Random Encounters and Coffee Meetings50 secs
# 33 ClipSharing Inspiring Podcasts and Books with Chris32 secs
# 34 ClipFavorite Podcasts and Books, plus Feedly Recommendation from Chris Rudigrop01 min 14 secs
# 35 ClipSending Personalized Gifts with Sendoso: Bridging the Gap in Digital Business Relationships01 min 14 secs

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